Chevrolet Indonesia was launching the All New Aveo and needed a social media activation. We ran an open submission campaign — asking people to pitch their most creative idea for what they'd do with an Aveo. We received 3,000 submissions. The winning idea was produced as a video ad for social media.

The campaign added 30,000 new fans to Chevrolet Indonesia's Facebook page. Off the back of it, my company was selected as Chevrolet Indonesia's sole social media agency — the only non-global agency to hold that role across any Chevrolet market.