Citilink is the third largest low-cost carrier in Indonesia. When their new marketing manager came on board, he wanted something the airline industry rarely does — a clean, fast, uncluttered website. He'd seen our previous work and brought us in to rebuild their digital presence from scratch.

I assembled a team across four Indonesian cities: UI design in Bandung, front-end and copywriting in Jakarta, back-end in Bali and Ujung Pandang. All senior freelancers, all running their own client work in parallel. We built the WordPress theme from scratch to match Citilink's brand without the bloat airline sites usually carry.

At launch, the site ranked in the top 50 most visited websites in Indonesia — 2 million unique visitors per month, per Alexa.